Android Figures

Nearly 1 in 4 smartphone users in EU5 own an Android phone

A comScore report released today had some pretty interesting statistics to offer. According to this report, Android has now captured the second spot in five top European smartphone market [EU5], which include France, UK, Germany, Italy, and Spain.

It further states that HTC is the biggest Android manufacturer in EU5, mainly because of its stellar performance in UK, where over 50pc of Android phone sales are from HTC.

“Smartphone adoption has seen significant growth from the previous year, driven in large part by the increasing popularity of the Google Android platform,” said Jeremy Copp, comScore Europe vice president for Mobile. “Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape.”

Full Report here

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