Samsung aiming to go big in Android mid-range segment

Samsung Galaxy 551 – A mid-range Android smartphone

Amid speculations that the market for high-end smartphones will shrink from $56 billion last year to $50 billion in 2014, Samsung has decided more smart phones in the mid-range segment. And spurned by the success of Galaxy S, most of these smartphones will be Android based.

Samsung, world’s second-largest mobile phone maker, aims to double its annual smartphone sales to more than 50 million units in 2011 by launching new tablets and smartphones ranging from high-end to low-cost devices, reported Yonhap News Agency.

Shin Jong Kyun, the President of Samsung Electronics said, “We plan to build a full line up from premium to mass market models, releasing a number of devices to meet rising demand from emerging markets as well as advanced markets.”

The mid-range smartphones are expected to be a major contributor in the sales of mobile phones in the coming years. According to Strategy Analytics, the global market for mid-range models between $100 and $200 is estimated to surge to $28 billion, or 68 percent of the overall mobile phone market, in 2014.

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