Sprint announces a new mobile phone personalization tool – Sprint ID

With the debut of its three new Android phones, Sprint also launches a new tool called Sprint ID, which lets users to instantly customize their mobile experience with an ID pack, complete with apps, widgets, ringtones and wallpapers.

Sprint has teamed up with some of the most recognizable brands to bring Sprint ID to customers – brands including Amazon, Blackboard, Comcast, Disney, E!, Electronic Arts, eBay, ESPN, HSN, LatCel, MTV, Notre Dame, Oprah Winfrey Network, RadioShack, Weather Channel, Where and Yahoo!

Sprint customers can customize their device with up to five ID packs. Once an ID is loaded – easily in one quick step and free with a select service plan – users can further customize it with additional apps and content. ID packs can be easily switched out without customers losing the apps and content they value most. Because Sprint ID packs are built using the Android platform, the ID packs work across various manufacturers and will launch on three Android handsets – Sanyo Zio™, Samsung Transform™ and LG Optimus S™. A range of lifestyle packs, plus Yahoo!, game packs from Electronic Arts and business packs, will be immediately available with more packs rolling out in this quarter and beyond.

Sprint ID will also help Sprint boost its revenues. Sprint’s President Steve Elfman explained to mocoNews how it works. “First you buy the data plan, and then we have a revenue share from the ads, he said. “It’s very targeted.”

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