SK Telecom to introduce carrier billing in Android Market

SK Telecom announced today that it signed an agreement with Google to strengthen Android Market in Korea. The agreement includes provisions to cooperate on launching carrier billing for Android Market, setting up the Company Channel and supporting Android application developers.

Carrier Billing for Android Market: As part of the agreement, SK Telecom and Google plan to launch carrier billing for purchases made on Android Market. With the introduction of carrier billing, SK Telecom users will be able to pay for Android Market content by having fees charged directly to their monthly mobile bills.

Once introduced, carrier billing will allow SK Telecom users to buy applications quickly and conveniently, and will require no credit cards. The company’s customers will be able to purchase applications and have the expense added to their monthly bills. Moreover, applications will be priced in the local currency (Korean Won) to prevent any confusion stemming from foreign exchange rate fluctuations.

Company Channel in Android Market: SK Telecom announced plans to introduce and recommend useful applications for their subscribers by rolling out a SK Telecom channel on the main page of Android Market. The company said this will enable SK Telecom’s Android phone users to discover high quality applications most relevant to their interests.

Supporting Android Application Developers: SK Telecom plans to strengthen its efforts to support developers by establishing the Open Innovation Center. Its previous efforts include application contests and the operation of T Academy.
“Korea is a sophisticated market with tech-savvy consumers,” Andy Rubin, Google’s Vice President of Engineering, said. “We’re pleased to work with SK Telecom to expand access to the applications on Android Market in Korea.

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