Etisalat to launch HTC Magic in UAE

UAE’s first Android-powered phone to be available in all Etisalat Business Centers in the country

Etisalat, in collaboration with HTC Corporation has announced the launch of the eagerly awaited “HTC Magic” in the UAE, the Emirates’ first Android™-powered smartphone, providing a whole new range of mobile capabilities. The launch of the region’s first Android phone is the result of a successful collaboration between Etisalat and HTC, which aims to offer innovative and superior mobile solutions to the UAE’s rapidly growing consumer base.

A device with a sleek and unprecedented compactness for a smartphone featuring the Android platform, the HTC Magic enables a superior mobile Internet experience, providing broad flexibility for personalisation.

HTC Magic is pre-installed with top-notch applications from Google, including Google Search™, and Gmail™ creating multiple layers of advanced mobile internet capabilities for users who are frequently on the road. Furthermore, HTC Magic is equipped with a 3.2-inch HVGA touch screen display, a trackball and optimised navigational buttons, a 3.2 mega-pixel camera and GPS.

Essa Al Hadad Chief Marketing officer, Etisalat, said, “Etisalat has a history of launching pioneering initiatives that provide the best value and technology experience to our customers and we are delighted to now bring the first ever Android-powered mobile device in the UAE. HTC Magic will provide unparalleled technology experience to our customers with its innovative, advanced and intuitive internet connectivity features. The launch of this new smartphone is in accordance with our goal to remain highly responsive to the emerging and evolving needs of our customers. HTC Magic perfectly complements our diverse range of connectivity solutions with its superior mobile internet capability and advanced applications.”

Kevin Chen, General Manager, Middle East and Africa said, “Taking advantage of the revolutionary capabilities of the Android platform, HTC Magic is equipped to satisfy the most challenging demands of smartphone users, particularly in the UAE where mobile connectivity has become an integral part of everyday life. HTC Magic’s cutting-edge technology and user-friendly interface are significant value-added features that enable users to enjoy mobile and internet applications practically anywhere and in any situation.”

“We are excited to be partnering with Etisalat to launch this powerful phone within one of the most important mobile markets in the region. Furthermore, this partnership is a testament to HTC’s continued commitment to innovate and develop new solutions, as well as leveraging strategic partnerships to enhance our value proposition to our consumers,” added Chen.

HTC Magic features the Android-optimised Web Kit browser, while it is also equipped with a variety of email options such as POP3, IMAP and Google Talk™ for instant messaging, aside from regular SMS and MMS messaging. The feature-packed HTC Magic also comes with Outlook® synchronization, Smart Dialer, and has an onscreen QWERTY keyboard with predictive text. The onboard SlideME Application Manager (SAM) provides access to variety of software and games for download.

HTC Magic, which comes in the colour black, will be available in the market late October at a retail price of AED 2199 for the prepaid customers with one month free 5GB data package. Attractive offers will be available for post paid customers as well. The device will be available from all the Etisalat Business centres.

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